Privacy Policy

At Eureka Furniture, we are committed to protecting your personal information and maintaining your trust. This Privacy Policy explains how we collect, use, disclose, store and safeguard your personal information when you engage with us, whether online through our website or digital platforms, in our retail stores, or via our customer service team. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which set out how personal information must be handled in Australia.

This Privacy Policy applies to all personal information collected by Eureka Furniture and its related entities in the course of our business operations in Australia.

We may collect personal information from you in a variety of ways, including when you make a purchase either online or in-store, when you create an online account, sign up to receive marketing communications, contact our customer support team, participate in promotions or giveaways, apply for employment with us, engage with us through social media, or visit one of our stores or warehouses where CCTV monitoring may be in use.

The types of personal information we collect may include your full name, residential or delivery address, billing address, phone number, email address, date of birth or age range, and other contact details. We may also collect details about your purchase history, payment methods (excluding stored credit card numbers), product preferences, feedback, and any communications you have with our staff. In addition, we may collect technical data such as your IP address, browser type, and cookie information when you use our website or mobile applications.

How we collect personal information

In most cases, we collect personal information directly from you. This may occur when you fill out forms, make purchases, submit an enquiry, or otherwise interact with us. We may also collect information automatically through your use of our website and digital services using cookies, web beacons, and similar tracking technologies. These tools help us to improve our services, analyse trends, understand customer preferences, and provide personalised content or advertising. You may control how cookies are used by adjusting your browser settings.

On occasion, we may receive personal information from third-party service providers, such as payment processors, advertising platforms, and social media companies, where you have provided consent or it is otherwise lawful to do so.

Why we collect personal information

We collect and use your personal information for purposes directly related to our business operations and for functions that you would reasonably expect. This includes processing and fulfilling orders, providing customer support, issuing refunds or exchanges, managing your online account, and communicating with you about your purchases.

We may also use your personal information to provide marketing communications (including special offers, promotions, and product updates) where you have consented to receive them or where such communications are otherwise permitted by law. You may opt out of receiving marketing messages at any time by following the instructions provided in the communication, such as clicking an ‘unsubscribe’ link in an email or replying ‘STOP’ to an SMS. However, you may still receive service-related communications about any purchases or ongoing transactions you have with us.

In addition, we use personal information to improve our products and services, monitor website performance, prevent fraud, comply with legal obligations, manage our internal business operations, and ensure the safety and security of our premises, systems, and personnel.

If customers access complimentary Wi-Fi in our stores or showrooms (if this is made available), we may collect limited information about their device and browsing activity for security, performance monitoring, and service improvement purposes. This may include the device’s MAC address, IP address, and websites visited while connected to our network.

We do not monitor the content of private communications or collect sensitive personal data through Wi-Fi. By connecting to our in-store Wi-Fi, you consent to the collection of this information. You can choose not to use the service if you do not wish for such information to be collected.

We may occasionally hire other companies to provide services on our behalf, including but not limited to handling processing transactions or customer freight shipping. Those companies will be permitted to obtain only the personal information they need to deliver the service. Eureka Furniture takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.

For each visitor to reach the site, we expressively collect the following non-personally identifiable information, including but not limited to browser type, version and language, operating system, pages viewed while browsing the Site, page access times and referring website address. This collected information is used solely internally for the purpose of gauging visitor traffic, trends and delivering personalized content to you while you are at this Site. From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will use for these new purposes only, data collected from the time of the policy change forward will adhere to our updated practices.

Eureka Furniture may use artificial intelligence (AI) and other automated technologies to enhance your experience with our services. This includes the use of chatbots, product recommendation tools, and automated systems to improve website functionality, personalise marketing offers, and detect fraudulent activity.

We take reasonable steps to ensure that these technologies comply with applicable privacy obligations and are subject to appropriate human oversight. If a decision is made about you solely based on automated processing and it significantly affects your rights, you may request a review of that decision by contacting us directly.

We encourage you not to submit sensitive personal information through automated tools such as chatbots, as these may not always be reviewed by a human.

We may engage in interest-based advertising, which means that third-party platforms such as Google, Meta (Facebook and Instagram), and other digital advertising providers may collect data about your interactions with our website in order to display personalised advertisements across the internet.

These third parties may use cookies, pixels, or similar tracking technologies to collect information such as the pages you visit, the products you view or add to your cart, and whether you make a purchase. This data may then be used to display targeted ads that are more relevant to your interests.

You can manage your preferences for personalised advertising through your browser settings, by adjusting your privacy preferences on platforms such as Facebook and Google, or by clearing your cookies. Disabling or blocking these tracking tools may affect your browsing experience and limit the personalisation of content.

If you sign up for any Eureka Furniture loyalty or rewards program (if these are made available), we may collect additional information such as membership status, points earned and redeemed, and special dates (e.g. birthday) to offer personalised promotions. This data will only be used to manage your participation and provide you with the full benefits of the program.

You may opt out of marketing communications associated with your loyalty membership at any time while still maintaining your account.

If you tag Eureka Furniture in a social media post, or otherwise publicly engage with our brand online (for example, by using hashtags associated with our campaigns), we may use your content, including images and testimonials, in our marketing and promotional materials. We will only use publicly shared content and will not repost or republish any private messages or information.

If you do not want us to use your social media content in this way, please notify us by contacting our Privacy Officer or messaging us directly through the platform used.

From time to time, we may invite customers to provide feedback about their shopping experience, complete product satisfaction surveys, or leave reviews on our website or third-party review platforms. Participation is optional.

If you submit a review or respond to a survey, the content you provide may be published publicly (for example, on product pages) and used to help other customers. You may also be contacted to follow up on feedback or resolve concerns you raised.

Eureka Furniture may use de-identified or aggregated data derived from customer interactions for internal reporting, business intelligence, and service improvement purposes. This information does not identify individuals and is not considered personal information under the Privacy Act 1988 (Cth).

We may use such data to analyse trends, measure the effectiveness of our marketing efforts, improve website performance, and develop new products and services.

When you use our collection or home delivery services, we may collect and use additional information to verify your identity and complete the transaction, such as photographic ID or delivery instructions. Your contact details may also be shared with third-party logistics providers for the purpose of fulfilling your order and providing delivery updates.

If you request delivery to a third party (e.g. a gift recipient), we may collect their name and address to facilitate the delivery. You are responsible for ensuring that the recipient consents to this disclosure.

In the course of managing product warranties or repair requests, we may collect and store your purchase history, photographs of the item, correspondence, and contact details. This information will only be used to investigate and resolve the issue, communicate updates to you, and meet any legal or warranty obligations.

If you request an in-home service, your contact details and service history may be provided to a trusted third-party repair agent, who will be required to comply with applicable privacy laws.

If you apply for a job with Eureka Furniture, we may collect information including your resume, contact details, work history, qualifications, references, and right to work in Australia. This information will be used solely to assess your suitability for the role and to comply with applicable employment laws.

We may also collect further personal information if you are shortlisted or hired, including emergency contact details, bank and superannuation information, and tax file number. Employment records are retained securely and only accessed by authorised staff.

Eureka Furniture’s website, online services, and in-store offerings are intended for use by individuals aged 18 years and over. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have inadvertently collected personal information from a child without the necessary consent of a parent or guardian, we will take reasonable steps to delete that information from our records. If you believe that a child under the age of 16 has provided personal information to us without appropriate consent, please contact our Privacy Officer using the details provided in this policy.

Eureka Furniture collects, holds, and uses your personal information to provide you with the products and services you expect from us and to support the ongoing operation of our business. We will only use your personal information for the purpose for which it was collected, for related purposes you would reasonably expect, with your consent, or as otherwise permitted or required by law.

We use your personal information to process and fulfil your orders, confirm purchases, arrange delivery or click-and-collect services, manage payments and refunds, issue tax invoices, and provide updates regarding the status of your order. This includes verifying your identity where necessary and maintaining accurate transaction records for financial and legal compliance purposes.

Your personal information is used to respond to your enquiries, manage complaints, troubleshoot product or service issues, process warranty claims or repair requests, and provide assistance via phone, email, live chat, or in-store. We may retain records of these interactions to ensure consistency in service delivery and to help improve future support.

Where permitted by law or with your consent, we may use your personal information to send marketing communications such as product news, promotional offers, event invitations, and updates on services that may be of interest to you. These messages may be delivered via email, SMS, post, or online advertising. You may opt out of receiving marketing communications at any time using the unsubscribe link or by contacting us directly. If you are automatically enrolled in our Club Membership program following a qualifying purchase, you will also be added to our marketing communications list as part of your membership benefits. We will send you information about promotions, special pricing, and other offers related to your membership. You may opt out of receiving these communications at any time, without affecting your Club Membership status.

We may use your past purchase history, browsing activity, and preferences to personalise your interactions with Eureka Furniture. This helps us to suggest products that better suit your interests and tailor offers and content to your preferences. We also analyse de-identified and aggregated data to improve our product selection and customer experience.

Our loyalty program, known as Club Membership, provides members with access to club pricing on products, exclusive offers, and other benefits. Customers who make an online purchase or who provide their name, contact number, and email address in-store will be automatically enrolled in our Club Membership program. As part of your Club Membership, your details will be added to our marketing communications list so that we can send you information about exclusive offers, promotions, and product updates. You may opt out of marketing communications at any time while still maintaining your Club Membership benefits, by following the instructions in the communication or by contacting us directly.
We collect and use Club Membership information such as your name, contact details, purchase history, and preferences to administer your membership, provide you with tailored offers, and manage your participation in the program. 

We use cookies and other analytics tools to monitor how visitors interact with our website and digital platforms. This includes assessing which pages are visited, how long users stay on certain pages, what content is accessed, and how our site performs on various devices and browsers. This information helps us to troubleshoot issues, improve usability, and optimise our digital presence.

Your personal information may be used to detect and prevent fraud, verify identities, and secure our systems and premises. We may monitor transaction activity and use CCTV in our stores and warehouses to reduce the risk of theft, misuse, or unauthorised behaviour.

When you visit one of our stores, we may use in-store traffic counters and similar technologies to measure foot traffic, analyse store performance, and improve the customer experience. These devices may collect non-identifiable information such as the number of visitors, visit duration, and general movement patterns within the store. This information is aggregated and does not identify you personally.

We may use personal information to support our day-to-day operations, including internal audits, training, quality assurance, planning, risk management, and reporting. In the event of a business restructure, merger, or acquisition, your information may also be used to support the continuation of services and compliance with applicable obligations.

We may use and retain your personal information to comply with our legal obligations under Australian law. This includes responding to regulatory enquiries, managing product safety or warranty claims, maintaining taxation records, or participating in legal proceedings. Your personal information may also be used to defend or exercise our legal rights where required.

We may disclose your personal information to third parties where necessary to carry out our business functions. This may include our employees, contractors, delivery partners, payment service providers, IT support providers, cloud storage vendors, advertising agencies, legal and professional advisers, and regulatory authorities where required by law.

Some of these service providers may be located outside Australia or may use systems that store or process information overseas. Where this occurs, we take reasonable steps to ensure that your personal information is handled in accordance with Australian privacy law and protected against unauthorised access, loss, or disclosure.

We do not sell or rent your personal information to third parties.

Eureka Furniture may use third-party service providers, including cloud-based platforms, to host and process data. As a result, your personal information may be stored or processed on servers located outside Australia, depending on where these providers operate.

These systems are used to improve website speed, enhance security, and ensure consistent delivery of our services. While we may not always be able to identify the specific country in which your data is stored at a given time, we take reasonable steps to ensure that any overseas disclosures of personal information are made in accordance with the requirements of the Privacy Act 1988 (Cth), including through the use of contractual safeguards where appropriate.

Eureka Furniture takes the security of your personal information seriously and implements appropriate physical, electronic, and managerial measures to protect it from misuse, interference, loss, and unauthorised access, modification, or disclosure. These measures include secure password protocols, encrypted transaction technology (such as SSL), access controls, staff training, and regular reviews of our data management practices.

We store personal information both in physical records and in electronic form on secure servers located in Australia or with reputable cloud service providers. When personal information is no longer required for the purposes for which it was collected, and we are not legally required to retain it, we will take reasonable steps to destroy or de-identify the information securely.

We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, or to comply with legal, accounting, or reporting requirements. For example, transaction and tax-related records are generally retained for at least seven years in accordance with Australian law. CCTV footage collected at our premises is typically retained for up to 30 days unless it relates to a specific security or legal incident that requires longer retention.

Marketing data may be retained until you opt out or request that we delete your personal information, which you are entitled to do at any time, subject to any legal obligations we may have to retain certain records.

You have the right to access the personal information we hold about you, and to request that it be corrected if you believe it is inaccurate, out-of-date, incomplete, or misleading. To make a request, please contact our Privacy Officer using the contact details provided below. In some cases, we may ask that you put your request in writing and provide proof of identity.

Access requests are generally free of charge; however, we may charge a reasonable fee if extensive work is required to locate and provide the information. If we are unable to provide access or correct the information, we will provide you with written reasons for our decision.

In the event that Eureka Furniture undergoes a change in control, such as a merger, acquisition, restructure, sale of business assets, or other corporate transaction, your personal information may be transferred to a new owner or to another entity as part of that transaction. This may occur as part of our legitimate business operations and continuity planning.

Where such a transfer takes place, we will take reasonable steps to ensure that the recipient handles your personal information in a manner that is consistent with this Privacy Policy and complies with the requirements of the Privacy Act 1988 (Cth). We will also seek to ensure that your personal information remains protected throughout the transition process.

By providing your personal information to Eureka Furniture or continuing to engage with us after any such change, you acknowledge that such transfers may occur and that the new owner or controlling entity may continue to use your personal information in accordance with this Privacy Policy unless you advise otherwise.

If you have any questions about this Privacy Policy, wish to access or update your personal information, or would like to make a complaint about how your personal information has been handled, you may contact our Privacy Officer as follows:

Privacy Officer
Eureka Furniture
PO Box 1150
Archerfield QLD 4108
Australia
Email: online@eurekafurniture.com.au

We will acknowledge and respond to all privacy-related enquiries or complaints as soon as possible. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) by visiting www.oaic.gov.au or calling 1300 363 992.

If you have a question, concern, or complaint about how we have handled your personal information, we encourage you to contact our Privacy Officer using the contact details provided in this policy.

We take all privacy complaints seriously and will respond to your concerns as promptly as possible. In most cases, you can expect to receive a response within 30 days. If your concern is complex or requires more time to investigate, we will notify you of the expected timeframe for our response.

If you are not satisfied with our handling of your privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC). Visit www.oaic.gov.au or call 1300 363 992 for more information.

We may update this Privacy Policy from time to time to reflect changes in our business operations, legal obligations, or customer feedback. The most current version will always be available on our website, and we encourage you to review it periodically. By continuing to use our services after any changes are made, you will be deemed to have accepted the updated policy.

Last updated: August 2025